Skin Care
Not sure where to start, or want to add one specific step? Here you can shop Korean and Japanese skincare by product type, from cleansing to SPF.
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Makeup Removal & Cleansing
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Toners & Essences
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Serums & Ampoules
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Face Creams
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Face SPF
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Face Masks
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Eye Creams & Patches
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Pimple Patches
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Lip Balms & Masks
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Skincare Tools
Bestsellers
Product sorting
List of products
How to find your way around skincare
A good skincare routine does not need ten steps. To begin with, a cleanser, a cream and SPF in the morning are usually enough. Add another step once you know what it should do for your skin.
Starting out or rebuilding your routine
Start with makeup removal and cleansing, a face cream and face SPF. If you would rather not choose product by product, take a look at our skincare sets.
Your skin is bothering you
If your skin feels tight, turns red, gets shiny or has dark spots, start in Skin Concerns. Products there are grouped by what your skin is doing.
The basics work and you want one more step
A toner, serum, mask or eye cream makes sense once you know what you want to improve, such as hydration or radiance. Add one new product at a time and watch how your skin responds.
Not sure which step to start with? Our skincare consultation suggests one first step based on how your skin feels. It takes about 3 minutes.
Frequently asked questions
How many skincare steps do I really need?
Usually three to begin with: a cleanser, a cream and SPF in the morning. Add further steps gradually, based on what your skin needs.
Is Korean skincare suitable for sensitive skin?
It depends on the product, not the country it comes from. For sensitive skin, products with a simpler formula are often a practical choice. Fragrance-free matters most if fragrance bothers you, but how well your skin tolerates a product depends on the whole formula. Introduce each new product on its own.
