ANUA Rice: the rice line
ANUA Rice · rice, niacinamide, ceramides
When your skin looks tired, dull and feels uncomfortable after cleansing
The ANUA Rice line is built on rice water and rice extract, combined with niacinamide and ceramides. It suits normal, dry and combination skin that looks dull, feels rough or tight after cleansing, and anyone who wants a soft glow without heavy layers. It is not a peel and not a serum for pronounced dark spots. Choose by the step missing from your routine:
- Starting with the lineANUA Rice 70 Glow Milky Toner 250 ml
- Skin feels tight, needs more hydrationANUA 7 Rice Ceramide Serum 50 ml
- Pores and rough textureANUA Rice Enzyme Cleansing Powder 40 g
- Skin turns red and stingsChoose the ANUA Heartleaf line
A comparison of the products and a simple routine follow below the product list.
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ANUA Rice: rice milky toner, serum and cleansing powder in one line
ANUA Rice is the rice line from the Korean brand ANUA, made for skin that looks tired and dull or loses comfort after cleansing. At VIONE it consists of three products for three routine steps: an enzyme cleansing powder, the Rice 70 Glow Milky Toner and the 7 Rice Ceramide Serum. They share a rice base, complemented by niacinamide and ceramides to support the skin barrier.
You do not need to buy the whole line. The easiest start is the toner: it fits into any routine and quickly shows whether rice-based care suits your skin.
ANUA Rice products compared: what each one does
| Product | Routine step | Key ingredients | When to choose it |
|---|---|---|---|
| Rice Enzyme Brightening Cleansing Powder 40 g | Cleansing: on its own in the morning, as a second step after cleansing oil in the evening | Rice powder, papain and protease enzymes, ceramide NP | Pores look congested, skin feels rough, the T-zone gets shiny |
| Rice 70 Glow Milky Toner 250 ml | Toner after cleansing, morning and evening | Rice water as the first INCI ingredient, niacinamide, panthenol, ceramides NP, AP and EOP, cholesterol, three forms of hyaluronic acid | Skin looks dull and feels tight after cleansing, you want one step that hydrates and softens the look of the skin |
| 7 Rice Ceramide Serum 50 ml | Serum after toner, before moisturiser | Rice extract and rice water, niacinamide, panthenol, ceramide NP, two forms of hyaluronic acid | Tightness lasts even after toner, skin is weakened by heating, wind or active skincare |
The powder is also available in a set with an essence: DUO ANUA Rice Enzyme Cleansing Powder and mixsoon Bean Essence combines enzyme cleansing with an essence for smoother-looking texture.
How to build a routine with ANUA Rice
- Morning: enzyme powder or just water, then Rice 70 Glow Milky Toner, the 7 Rice Ceramide Serum if needed, moisturiser and finally SPF.
- Evening: first a cleansing oil, for example PURITO From Green Cleansing Oil, then the enzyme powder, toner, serum and moisturiser.
One layer of toner is enough. If your skin feels tight, add a second thin layer rather than another product.
What to expect from ANUA Rice
Rice-based care works gradually. Skin usually feels more hydrated and softer right after use, while a more even, brighter look may appear with regular use over several weeks. It is not a whitening product and does not remove dark spots quickly.
According to ANUA, in the manufacturer's clinical study 100% of participants noticed less excess shine with the Rice 70 toner and 95% described their skin as brighter and smoother. For the cleansing powder, the manufacturer reports a 20.27% improvement in texture after one use. These are manufacturer data that VIONE has not independently verified.
ANUA Rice or ANUA Heartleaf?
Both lines come from the same brand and combine well, but they address different concerns. Choose ANUA Rice when your skin is mainly dull, tired and on the dry side. Choose ANUA Heartleaf when your skin turns red quickly, stings or reacts to new products. If you are dealing with both, start by calming the skin with ANUA Heartleaf and add rice once your skin has settled.
When to choose a different category
Do you have pronounced pigmentation or post-acne marks? The rice line is more about overall radiance; for more targeted care, see pigmentation and dull tone. Mainly dealing with breakouts and oiliness? Have a look at oily and blemish-prone skin. Want to explore other established Korean brands? You will find them among the iconic Korean skincare brands.
Frequently asked questions about ANUA Rice
Where should I start if I am buying ANUA Rice for the first time?
With the ANUA Rice 70 Glow Milky Toner. Use it after cleansing in any routine, morning and evening, and within two to three weeks you will see whether rice-based care suits you. Add the serum or powder depending on what you are missing: hydration or smoother texture.
Is the ANUA Rice toner the same as the ANUA milk toner?
Yes. The ANUA Rice 70 Glow Milky Toner 250 ml is also searched for as "ANUA rice toner", "ANUA milky toner" or "ANUA milk toner". It is one and the same milky rice toner with niacinamide and ceramides. It differs from the watery ANUA Heartleaf 77 toner in texture and purpose: it targets dull, drier skin rather than soothing.
Is the ANUA Rice 70 toner milky? What is the texture like?
Yes, it is a milky toner. It has a light milky texture that absorbs quickly and leaves no sticky film. Compared with watery toners it feels slightly more nourishing, which is why normal and drier skin tends to appreciate it most.
Is the ANUA Rice line suitable for oily or combination skin?
It can be. The toner is light and the enzyme powder helps cleanse pores without scrubbing. For oily skin, one layer of toner is enough and you can skip the serum. If breakouts are your main concern, give priority to products from oily and blemish-prone skin.
How often should I use the ANUA Rice Enzyme Cleansing Powder?
The powder is designed for frequent use: on its own in the morning and as the second step after cleansing oil in the evening. With sensitive skin, start every other day and increase the frequency depending on how your skin responds. A small amount of powder with a few drops of water is enough per wash; with daily use, the 40 g pack usually lasts two to three months.
Will ANUA Rice help with dark spots?
The ANUA Rice line focuses on an overall brighter and more even look, not on targeted spots. For more visible pigmentation, a serum with a higher concentration of a targeted ingredient makes more sense, for example Beauty of Joseon Glow Deep Serum with 2% alpha-arbutin, together with a daily SPF.
Can I combine ANUA Rice with other brands?
Yes. The line contains no ingredient that conflicts with typical Korean skincare. It combines well with the ANUA Heartleaf line, light moisturisers and SPF. If you are introducing several new products, add them gradually.
Where can I find reviews of ANUA Rice?
Customer ratings are shown on each product page. The full ANUA range is on the ANUA brand page.




